This is a hill I'm willing to die on:

Relationships are worth so much more than numbers

But wait - that’s not what the internet tells us to do! We’re meant to grow at all costs, build our list, scale - AND relationships are only valuable if they have an ROI.

Yeah, that’s bollocks.

Chasing growth usually comes at the expense of connection

And connection, my lovely, is the name of the game. The real secret to getting all of the good stuff you’re craving. And yep, that includes business success too.


love>numbers - a 6-week community experience designed to teach you everything you need to know about getting connected and building a network online.

Here’s the real truth:

Marketing and sales can (and should) feel like hanging out with your mates.

AND - the best kept secret of online business success is that most folks build their businesses not through funnels and massive email lists but through personal connections and behind the scenes conversations.

It’s connection that is key.

Do you know what another word for connection is? Love.

AND there’s no funnel in the world that can give you, or your potential raving, adores-the-pants-off-you fan, that feeling.

That’s why love truly is greater than numbers when it comes to building a business that’s going to last.


Why place our attention on love and connection?


There’s a lot of talk in the online space about growing your audience, being seen by a wider group, and attracting your ideal clients.

A lot of people suggest you do this by:

  • Randomly spamming podcast hosts asking to be on their show.

  • Hiring a consultant for Facebook ads to promote your opt in/new course/downloadable doodad and watching the money drain out of your PayPal account with precious little to show for it.

  • Paying out eye watering amounts of money to a coach who will teach you the ‘secret to high ticket sales’ and then spending your time hyperventilating in the corner at the sheer amount of sleazy self promotion that’s demanded of you (not to mention learning manipulative high pressure sales tactics that you can’t bring yourself to do).

  • Post more! more! more! on social media, chasing followers and growing your ‘audience’ without having any way to turn those followers into potential customers.

Connection, on the other hand, bypasses all of the sleaze, hustle and empty toxicity of the online business world. And you never know where a new connection will lead…


In one month alone…

⦁ I was invited onto two podcasts,

⦁ I was invited to be a guest expert in someone’s membership group,

⦁ I was invited to contribute to a book on being a creative woman,

⦁ I was offered a guest post slot on a popular blog,

⦁ I found the perfect business coach to take me to the next level,

⦁ and I was referred four new potential clients (all of whom I’m now working with).

Not to mention the week I generated a potential $18,000 worth of business simply by having lovely, casual chats with awesome people.

All this is fantastic for my business, right? And I can trace each event back to me just reaching out and saying hello to someone new, not because I thought they could do something for me, but just because they tripped my ‘kindred spirit’ radar.

The long and tall of it is - connection is a way to bypass all of the bullshit out there and create a business that both feels great and is wildly successful.


Connecting online is a skill that can be learned


Who am I?

These are skills that can be learned, I should know. I am introverted to the point of being a recluse, highly sensitive, and I’m autistic - this stuff does not come naturally to me! In fact, in my teens and early twenties I suffered from crippling social anxiety, and I was unable to talk to people or look people in the eye, even members of my own family.

I have learned how to do this from the ground up, and so can you. I understand where you’re coming from and the things that hold you back, because I’ve been there.

To date, I have built three successful businesses from scratch by focusing on talking to people, or more importantly, LISTENING to them (as an introvert this is your superpower), and I’m now not only super well-connected, I also actively enjoy reaching out to new people and having exciting conversations with them.

The fantastic news is, it all comes down to knowing yourself and your limitations/preferences and working within those parameters, oh, and PRACTICE!

And if you’re willing to do that, try something new, step a bit outside of the traditional ‘funnel-hustle-scale’ online mantra, you’re golden.

THAT is what love>numbers is here to help you do.  

What love>numbers actually is

love>numbers is a 6-week, cosy and intimate group experience designed to teach you everything you need to know about getting connected, building a network online, and focusing on relationships over follower counts.


You’ll walk away with a proven, repeatable system for building genuine connections online that will last for the life of your business.

You will have a personalised list of 100 (yes, you read that right) people who are great fit connections for you to reach out to, AND a method of doing so that’s human, genuine, and 100% you.

You’ll have access to me at every step of the way, helping you craft those personal touch messages, checking things out for you when you feel unsure and generally being the bounciest ‘can-do’ cheerleader for you and your business.

I’ll show you how you can turn the right connections into clients in a way that places sovereignty and equal power balance at the heart of that relationship so it’s never manipulative and always a win-win for both parties.

Your business will feel like a lovely extension of who you are in the world - not something that’s filled with formulas, ROI and data points.

It will feel like a total no-brainer for the right people to hire you - because they will already know, like and trust you as well as understanding who you are as a human (rather than as a distant internet drone).

You’ll never feel like a spambot. Like ever. I promise.


The thing I liked best about working with Eli was that she heard me out and supported me, rather than dictated to me. I know what I need to do now and the next few steps ahead are certain, so I can crack on with it and keep rolling forwards.

Plus, she’s lovely! It’s so easy to talk to her, and it’s a really co-operative conversation.
— Catherine Haymes | Make Up Artist
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What you get


Five 60-minute group calls where we discuss that week’s theme so that you can ask me questions directly and learn from the experiences and issues of others in the group as well.


One 60 minute 1:1 call with me so that we can dive deep into your specific situation and tackle your personal fears and questions head on.


Email access to me for message checking and in-the-moment questions so you can hit send with total confidence that you’re not rushing a relationship or coming off as spammy.


Weekly tasks and homework to gently challenge you to step out of your comfort zone so that you can experience wins quickly and build your confidence within the safety of the group.


Two full weeks of connection practice with hands-on support from me so that you can find ways and methods of reaching out and communicating that feel good to you without having to worry if you’re ‘doing it right’.


The opportunity to develop relationships with the others in the group so that you can instantly start benefiting from the power of connection.

Your investment: 6,000 DKK (Danish Kroner)

or three payments of 2,000 DKK

(Approx $915 USD or click here to convert to your currency)

The autumn/fall round of love>numbers kicks off on October 15th.

The deadline for applications is Friday 27th September. Spaces are extremely limited and by application only.

Week by Week

Week 1.jpg

Week One - WHY

The one where we talk about WHY connection and outreach are so valuable and what that means for your business.

We’ll explore the online marketing New World Order, networking vs net-helping, and set our goals and objectives for the following weeks.

Group call + homework.

week 2.jpg

Week Two - WHO

The one where we talk about WHO you need (and want) to be connecting with and why, and start making a list.

We’ll explore the importance of intention, creating a connection strategy, who you already know and how you can reconnect with old contacts, and honing your Kindred Spirit Radar.

Group call + homework.

Week Three - WHERE

The one where we talk about WHERE to find your ‘right’ people and how that lines up with where you prefer to hang out online.

We’ll explore all sorts of ways to find your people and their favourite hang out spots, being a Kindred Spirit Detective, and the places where people are most open to talking to strangers.

Group call + homework.

Week 4.jpg

Week Four - HOW

The one where we talk about HOW you actually go about reaching out and starting a conversation with someone new.

We’ll explore channeling your Inner Labrador, exactly what to say and when, managing your energy, dealing with rejection, and building a stack of yeses.

Group call + homework.

week 5.jpg

Week Five - PRACTICE

The one where you take the leap and start to PRACTICE reaching out to people.

I’ll be by your side the whole way through (or whenever you need me), checking your messages, guiding you with what to say, showing you at what point you can take a relationship further, or where you should pull back.

1:1 call + homework.

Week 6.jpg


The one where you keep practicing your freshly-minted connection skills (with me on hand if you need me), we’ll talk about your NEXT STEPS, and celebrate how far you’ve come.

We’ll explore how you can be consistent with outreach, maintain relationships without losing your mind, and how to elegantly turn the right connections into clients (in a totally non-icky way).

Group call + homework.

Your investment: 6,000 DKK (Danish Kroner)

or three payments of 2,000 DKK

(Approx $915 USD or click here to convert to your currency)

The autumn/fall round of love>numbers kicks off on October 15th.

The deadline for applications is Friday 27th September. Spaces are extremely limited and by application only.

I found Eli brilliant to work with. She is so friendly, and truly listens to what you are saying. Then she gently guides you to solutions that will help you move forward and makes you decide to take action on things out of your comfort zone without you even realising it!
— Jessy Paston | Photographer & Coach
Jessy Paston.jpg

You can't scale personal, individual attention, and you shouldn't try to.

But you CAN build a nourishing, sustainable, gorgeous business by nurturing your existing community and consciously expanding it using my system.

Treat your people with love and the growth will come.