How do you create a thriving, engaged online community full of dream clients who want to buy from you, even if you’re an introvert or not a ‘group person’?
You run a community project, that’s how.
Imagine having a community full of people who are hungry for what you do.
An audience who will read, share, and (most importantly) buy everything that you pour your heart into and release to the world.
Imagine if those people came to you, instead of you having to go and find them.
Imagine if you could make this happen in a way that was ethical, non-sleazy, and didn’t leave you completely peopled-out, exhausted, and depleted.
It’s totally possible - even if you’re an introvert.
What makes working with me on a community project so damn cool?
Most of my clients get between 100 and 1000 new people signed up to their email list.
If you got the same number of subscribers from Facebook ads, it would cost you around $10-15 per person (1000 new subscribers from Facebook ads x $10 per subscriber = $10,000). They would be predominantly cold leads, and even freebie-hunters (you know, those people who sign up to get your free download and then unsubscribe almost immediately).
With a community project you get lovely warm subscribers who have had a chance to really get to know you over an intensive period of time. They’re far more likely to stick around, engage with your business, and eventually become clients. I’m still getting clients from projects I ran back in 2016.
Let’s do some maths…
Say you run a programme which costs $2000 and you have a reasonably low conversion rate of 2%, if you get 500 extra warm subscribers on your list from your community project - that’s 10 new customers and $20,000 in your bank account. That seems like a pretty good ROI to me!
Brand awareness and recognition
A community project is a Big Deal – they’re long (around 30 days), so people can really get to know you and your business. They encourage engagement and interaction, so people can really understand what you’re about.
Running a community project gives you the opportunity to show up in people’s inboxes every single day for a month – invitedly! (is this a word? If it’s not it really should be!) People have a solid reason to come and seek you out in their inboxes and on social media every single day. How often do you get that level of engagement in your online marketing?
New connections = new clients
My methodology ensures that your project will appeal to the needs of your ideal client. This means that you will be attracting your ideal clients in droves! What happens next is ultimately up to you, but I will show you how you can elegantly and ethically connect with these people and actually start working with them.
But I’m so busy!
When I cobbled together my very first community project from guesswork, intuition, and random stuff I found online, it took me over 200 hours of work. Over the years I’ve streamlined the entire process and got it down to much, much less. In fact, I can now take my clients from idea to reality in around 20-25 hours.
My client, Sophy Dale, even managed to get it done whilst she was in the middle of an incredibly stressful house move!
When you decide to work with me, you’re not just getting coaching and an overview of the process. You’re getting my hands-on guidance, support and knowledge at every stage of the process, including a whole host of done-for-you stuff like templates, worksheets and examples. Oh, and did I mention my 15 years of marketing experience?
As a client you’ll receive an action plan after every call with me which breaks the process down into tiny baby steps that you can concentrate on one at a time. So you only ever need to focus on the part that’s right in front of you, safe in the knowledge that nothing will be missed out – even if you’re crazy busy!
Ready to make your community project happen?
I’m so excited to help you bring your community project to life! I’m currently offering two ways that we can work together.
Click on the buttons below to find your best fit option.
All my consulting calls are done via Zoom video, and are recorded so you can watch them back at any time. I’m based in Copenhagen, Denmark, but I work with clients from all over the world - as long as you have access to the internet, we’re golden.
the blueprint session
Perfect for if you’re interested in DIYing your own project.
In this one-off 90-minute session we’ll figure out the ‘why, what, when, how, and who’. of your community project so you’ll be off to the races in no time.
the conception to completion mentoring package
The full co-creation experience! Together we’ll craft the perfect community project that will achieve all your objectives.
Over the course of three months, we’ll take your project from conception to completion. Templates, examples, and actionable next steps at every stage of the process will ensure that you’ll be able to make your project happen with ease.