This is a guest post by the incredible business & sales coach Heidi Taylor. In this essay, which originally appeared as part of the Redefining Community project, Heidi shares her experience of making connections through the power of ‘little yeses’
“Running my community project has filled my client roster for almost an entire year! Either directly from the project, or indirectly through the opportunities the project led to. It looks like it'll be the only big marketing push I need this year.” Jo Casey talks about her experience of running a community project.
You know when you stumble across someone new, in life or online, and there's a little 'ping' inside your brain when you realise they are one of your people? It might be something they say or a way they show up or just an intuitive hit, but you just know they are 'right' for you. That, my friends, is KSR, and if you've practiced and got it nicely honed, it's very rarely wrong.
Ruth Poundwhite is a podcaster, writer, and business mentor who supports heart-led entrepreneurs with both the practical & purposeful sides of putting their work into the world. Her project The Everyday Difference explores the ways in which creatives and business owners are making a difference in the world, no matter how small, no matter how ‘quietly’.
Picture, if you will, the humble Labrador. I have to admit, I’m not really a dog person, but I love the kind, gentle, enthusiastic creature that is the Labrador. They are cheerful, friendly, good-tempered and steady. Now, you might wonder why I’m talking about dogs on a blog all about connection, but bear with me, I have a point.
The secret to reconnecting with someone is to reach out and warm up the relationship long before you need anything from them. I’m sure you’ve all been in a situation where you haven’t heard from someone for years, and then suddenly they contact you out of the blue, asking you for a favour. Doesn’t it make you feel gross?
I talk quite a lot about the tangible business benefits of running a community project – more subscribers, more warm leads, more ideal clients, more money, more visibility etc etc, but there’s another quality of these projects that I talk about less, but is equally bloody brilliant. These projects are magic…