This is a guest post by the lovely Christianne Squires of Bookwifery. In this essay, which originally appeared as part of the Redefining Community project, Christianne explores two different leadership models of community, and how she’s working to transition from one to the other.
The secret to reconnecting with someone is to reach out and warm up the relationship long before you need anything from them. I’m sure you’ve all been in a situation where you haven’t heard from someone for years, and then suddenly they contact you out of the blue, asking you for a favour. Doesn’t it make you feel gross?
I talk quite a lot about the tangible business benefits of running a community project – more subscribers, more warm leads, more ideal clients, more money, more visibility etc etc, but there’s another quality of these projects that I talk about less, but is equally bloody brilliant. These projects are magic…
Jo Casey is an amazing, heart-led, holistic business coach and strategist, who helps coaches and healers build sustainable, profitable businesses without sacrificing their souls or their sanity. Her Messy, Meaningful Business is a community project for people who are sick to death of the shiny, hustly, bro-marketing tactics that abound on the internet these days.
Throughout April, I’m asking 30 amazing, creative, micro-business owners to help me bust some myths by sharing their own experiences and methods of building communities that support their businesses. We’ll be discussing alternative ways to grow and connect, which you can adapt for your own business.
The words we use have enormous weight, and will have a range of different meanings depending on the context in which they’re used, as well as the circumstances of the person on the receiving end. Language that may seem completely innocuous to one person may carry a completely different set of connotations to another.
The key factor that differentiates a successful community project from one that falls flat is strategy. Without a strategy in place, your community project may well be a lovely thing, but it won’t necessarily make your business stronger or more profitable. These are the three elements to take into consideration when you’re crafting your community project strategy.