“I didn't expect running the project to change anything significant for me. I thought it would be interesting, but it turned out to be business-changing (and therefore, at least a little bit life-changing).” Sophy Dale talks about the impact running a community project has had on her business.
The best community projects are a valuable experience for everyone involved, not just the host. Being a part of someone else's community project can be a fantastic marketing opportunity for you, and whilst it's the host's responsibility to facilitate that, you do need to be engaged and view the experience as the opportunity it is.
Community projects and online summits come in all different shapes and sizes, and it can be a bit overwhelming to figure out which one will have the most impact for your business. In this post, I’ve broken down some of the most common community project formats for you, with the pros and cons of each approach.