Community Inspiration

Why you might want to rethink using the word ‘tribe’ for your business community

Why you might want to rethink using the word ‘tribe’ for your business community

The words we use have enormous weight, and will have a range of different meanings depending on the context in which they’re used, as well as the circumstances of the person on the receiving end. Language that may seem completely innocuous to one person may carry a completely different set of connotations to another.