One of the things I hear a lot from my (mostly introverted) clients, is that marketing their business and connecting with people is exhausting. The need to be talking to people or being visible consistently drains their energy and leaves them depleted. All they want to do is the thing that they love, without having to worry about the marketing side of things.
However, when you’re running a business, marketing and sales are non-negotiable. If you want people to actually give you money for the thing that you love, then at some point you’re gong to have to tell them about it and why they need it.
What is negotiable, though, is HOW you market and sell, and HOW YOU FEEL about doing it. Both of those elements are completely within your control, and you don’t have to follow any predetermined rules. There is no single right way to market your business, there is only the right way FOR YOU.
My challenge to you is this: what can you do to make your marketing activities easy, gentle and fun, as well as being effective?
Let it be gentle
Marketing, networking and building a community can seem like a daunting task, especially if you're reaching out to people who've never heard of you! My advice to you is to let it be gentle - go easy on yourself and go as slowly as you need to. Putting yourself in the path of possible rejection can be tough, so just keep reminding yourself why you're doing it. You can't control how other people respond, but you CAN control what you do to give yourself and your business the best possible opportunities.
Let it be easy
What would your marketing look like if it were easy? Marketing your business, building a community, and growing an audience can feel really hard, and it's something that so many people struggle with. Ask yourself this, what would happen if you let it be easy? How would you feel about doing it? What would change? In your attitude, your results, your approach?
Let it be fun
You know what's awesome about the internet? You can reach out to almost anyone in the world, and make a new friend or find a new client. How lucky are we? It's so much fun to find a kindred spirit or dream client on the other side of the world, or collaborate with amazing people you would never even know existed without the wonderful web. Enjoy it. Think about what activities light you up and make you feel joyful and connected – what can you do to bring more of that energy into your marketing?
It’s all up to you
You have the power to run and market your business however you like. You don’t need to do the things that everyone else is doing. You can craft every aspect of your business in a way that brings you joy, and delights you. All you need is a dollop of creativity and a lot of determination.
I believe in you.
Oh and, unsurprisingly, the easiest, gentlest and most fun way that I’ve found to market my business is with online community projects. If you’d like to know more about how a community project can transform your business, then let’s talk. You can book a call here.