A community project is an online event where a group of complementary business owners get together to publicly explore and discuss a topic relevant to their industry and target audiences. Community projects can take a number of different forms, but they should have a clear theme, a diverse selection of voices, a set time-frame, and some sort of discussion forum for participants and attendees to take the conversation further.
Why are community projects so valuable?
Community projects are a marketing tool, but in an authentic, ethical, values-driven way. They make great business sense, but they’re also great fun.
Community projects are a fantastic way of turning your marketing into a valuable contribution, rather than just adding to the digital ‘noise’ we’re bombarded with every day. Plus, with the rise in social media monetisation and ever-changing algorithms, it’s getting increasingly expensive and difficult to get traction with social media and other forms of digital marketing. You know you need a better way to share your message.
People are craving more authentic, human connection from the brands they interact with, and running a community project gives you the opportunity to share your core values and integrity. Your project will allow you to demonstrate how much you care about your audience and industry, whilst also making your brand a community ‘hub’, increasing your ‘know, like and trust’ factor, and getting your business in front of a warm audience of people who share your values.
Community projects are perfect for when:
You’re sick of inauthentic ‘salesy’ marketing, and want a more human way to share your story
You want to expand your reach in a meaningful way
You’re launching a new business or product (or considering launching a new product but you want to assess interest)
You want to expand your network and find like-minded people to collaborate with
You want to humanise your brand and share your passion, mission and values
You want to increase your visibility and brand/name recognition
You want to grow your mailing list with your ‘right people’
You want to position yourself as a leader in your field
You want to spread your message and start a movement
Is running a community project right for your business?
If you’d like to have a chat about whether running a community project would be right for your business, then do feel free to book a free, no-obligation consultation with me, and we can work it out together.