Client Project :: Jo Casey's 'The Messy, Meaningful Business'

This project is one that is very close to my heart, and I’m looking forward to it immensely!

Jo Casey is an amazing, heart-led, holistic business coach and strategist, who helps coaches and healers build sustainable, profitable businesses without sacrificing their souls or their sanity. She’s actually my biz coach too!

I first met Jo at the end of 2018, when not one but two people told me that I absolutely had to connect with her, and boy were they right! I reached out and told her this, which led to a lovely video chat, which led to her inviting me on her podcast, and finally to us hiring each other. She’s one of the coolest, loveliest, kindest people I’ve ever met and I’m so thrilled that I’ve been able to work with her on her community project: The Messy, Meaningful Business.

What’s it all about?

The Messy, Meaningful Business is a community project for people who are sick to death of the shiny, hustly, bro-marketing tactics that abound on the internet these days. It’s about alternative, sustainable, soulful ways to run your business that don’t make you feel like your sacrificing your soul or your sanity.

In Jo’s own words:

“Aren’t you tired of it?

The shiny, shouty messages on how to build a business? The relentless noise, the ads, the tripwires and faux authenticity? Not to mention the white washed, guru centred, bro marketing culture that says, work 16 hour days, hustle hard and project endless success 24/7.

We’re told to work longer hours, hustle harder, follow blueprints, ‘crush it’ and ‘reach six figures’ at all costs (because that’s the only definition of success offered.)

But what if that’s leaving us exhausted, burnt out, disillusioned and lonely?

Many of us are so turned off by it all that, either through deliberate action or necessity, we’ve forged our own paths away from the relentless hustle and grind model.

We deserve businesses that sustain and nourish us – not just provide for us financially in exchange for 60 hour work weeks

We need businesses that feel great and allow us to share our gifts and message with the world. That change conversations

That create possibilities.

AND we need tools, support, and fellow travellers because all of this involves creating new ways of doing things, new ways of caring for ourselves and those around us.

I know there are lots of us who have found alternative, sustainable ways to grow and build our businesses in ways that allow us to nourish and tend to ourselves without feeling like we’re feeding this huge, hungry machine.

I want to amplify our voices and shine a light on the myriad of creative, nourishing, sustainable, quirky, messy beautiful ways people have found to grow their businesses their way.

This project is about shining light on alternative routes and new pathways towards attracting clients and making money, in ways that are truly sustainable for us as humans – ethically, energetically, financially and emotionally.”

Doesn’t that sound AMAZING?

I truly believe that this is a conversation that needs to be had, and Jo is the perfect person to lead the way. This project is going to be an absolute humdinger, and I highly recommend you get your butt over to Jo’s site and sign up now! It kicks off on Monday April 1st.

Dream client

Jo has been an absolute DREAM to work with (both as a client and as a coach), and I’m so proud of the way she has pulled this project together and added her own special brand of magic to my methodology (she’s been working through my Conception to Completion package) - this has truly been a glorious co-creation process.

Here’s what she has to say about working with me:

What’s so genius about how Eli works is the amount of practical support and clarity she provides.

As someone who’s both introverted and creative, I can get easily overwhelmed when it comes to launching big projects. But with Eli this hasn’t happened - in fact, I’ve felt like I had the right amount of structure to really allow my creativity to flourish.

At every stage Eli provided feedback, direction, action plans - bloomin’ Trello boards even! That felt supportive and never restrictive.
— Jo Casey | Business Coach & Mentor

And if Jo’s story has inspired you to create your own powerful community project then click here to see how I can help, or take the plunge and book a call with me here.