How to choose a theme or topic for your community project

Choosing the right theme for your community project is absolutely crucial. In fact, the theme you choose can really make or break the success of your project.

The right theme captures the imagination and attention of your target audience, as well as inspiring your participants to dig deep and produce their most powerful work. It has to resonate with your audience and feel important. A true sense of community is created when people feel safe with one another and can share their vulnerabilities in a safe space – this bonds people like nothing else.

If you want your community project to be a success, you need to focus on your people, and create the community project that will serve them the best.

Friendship is born at that moment when one person says to another: ‘What! You too? I thought I was the only one.’
— CS Lewis

A great theme will meet three main objectives:

  • To create the results you want to see in your business – i.e. to reach a larger audience, to deepen your existing connections, to grow your mailing list, to start a movement etc etc.

  • To inspire your participants and get them excited about contributing.

  • To resonate with your audience and your desired audience for your project.

For example, my community project, Naked Money, came about because I care deeply about transparency in my business. I had been through an ecourse launch which had not gone as well as I planned, and I shared an honest review of the launch process and the results on my blog. The response I got from that post was overwhelming, with many people saying how much they appreciated my honesty, and how it made them feel less alone. This gave me the idea to ask my friends and contacts to share their money stories in a community project, and Naked Money was born.

My participants were brave enough to share deeply moving, personal, and vulnerable stories about their money journeys, which made the project deeply resonant and valuable. I ended up having over 700 people signed up to the project, and the Facebook group where we talked about each day’s submission was one of the most engaged I’ve ever seen. This would not have been the case if the theme of the project hadn’t been such a personal, relatable and vulnerable one.

Some things to think about when you’re coming up with a community project theme:

  • What is no one else talking about?

  • What ‘secret shame’ do all your clients seem to share?

  • What pisses you off about your industry?

  • What do you wish people knew about your industry?

  • What common problems do your people have?

  • What misconceptions do people have about your industry?

  • What do your participants (and your audience) care about that relates to your business?

  • What’s your mission? What movement do you want to start/be a part of?

  • What are you truly passionate about crusading for?

And if you’d like some help choosing the perfect theme for your community project, why not get in touch and book a free consultation? I’d be happy to help you out.