I talk quite a lot about the tangible business benefits of running a community project – more subscribers, more warm leads, more ideal clients, more money, more visibility etc etc, but there’s another quality of these projects that I talk about less, but is equally bloody brilliant. These projects are magic…
The key factor that differentiates a successful community project from one that falls flat is strategy. Without a strategy in place, your community project may well be a lovely thing, but it won’t necessarily make your business stronger or more profitable. These are the three elements to take into consideration when you’re crafting your community project strategy.
The best community projects are a valuable experience for everyone involved, not just the host. Being a part of someone else's community project can be a fantastic marketing opportunity for you, and whilst it's the host's responsibility to facilitate that, you do need to be engaged and view the experience as the opportunity it is.
Community projects and online summits come in all different shapes and sizes, and it can be a bit overwhelming to figure out which one will have the most impact for your business. In this post, I’ve broken down some of the most common community project formats for you, with the pros and cons of each approach.