This is a guest post by the lovely conscious business coach Caroline Leon. In this essay, which originally appeared as part of the Redefining Community project, Caroline shares some fantastic tips on how to build your community with trust and integrity.
Throughout April, I’m asking 30 amazing, creative, micro-business owners to help me bust some myths by sharing their own experiences and methods of building communities that support their businesses. We’ll be discussing alternative ways to grow and connect, which you can adapt for your own business.
The words we use have enormous weight, and will have a range of different meanings depending on the context in which they’re used, as well as the circumstances of the person on the receiving end. Language that may seem completely innocuous to one person may carry a completely different set of connotations to another.