If you want to expand your reach, increase your visibility and position yourself as a leader, then you need to be building a community around your business. I can show you how.
I’m Eli Trier and I help creative entrepreneurs to grow their businesses by building passionate, engaged communities - both online and off.
I believe that fostering authentic, human connections with like-minded people is the fastest, easiest and most heart-centred way for you to build your business.
Whether you’re just starting out and want to know how to create a thriving network full of meaningful connections; or you’re ready to build or grow your online community; or you want some advice on creating transformative in-person events that benefit your community locally, I am here to help.
Is this you?
You are a passionate, creative business owner who is driven by more than just profit. You started your own business because you wanted to do things differently. You have a mission, and you want to make a difference in the world. You might be a solopreneur, or you might have a small team of helpers, but you are committed to running your business in a way that feels right to you and is aligned with your core values. You care deeply about your clients and your work, and you want to be seen as a force for good in your industry.
You are sick to death of sleazy sales tactics, and whilst you want to market your business effectively, you also want to do it in an authentic, ethical way. You’re finding it harder and harder to get traction with your social media marketing and are frustrated by the constant algorithm changes which make it more difficult for you to get your content seen. You want to make an impact in your community, but something holds you back – you don’t have enough time, or perhaps you’re an introvert, or perhaps you just can’t decide which idea to choose. If this sounds like you, I can help.
I first discovered the power of networking and building a community in 2009, when I left my corporate marketing job to strike out on my own.
I had just moved to a new city where I knew absolutely no one, and I had no website or online presence. I didn’t even have a solid business idea. Pretty daunting, eh?
My strategy was to attend every single event I could find. I trawled the internet for opportunities to meet people and left the house every single day to attend networking events, meet ups, talks, co-working opportunities, business related events, arts related events - anything I could find where I could meet people who might be interested in working with me. I also spent countless hours following up with the people I’d met via email, or on Twitter, and inviting people who looked interesting out for coffee.
It worked like a dream. Within three months I had my first clients, and within five months I had a profitable business. My approach was so successful that I was contacted by the author of The Financial Times Guide To Business Networking, and ended up being quoted in the book.
During this time, the organiser of one of my favourite co-working events, Jelly, decided to step down. I loved attending the event so much that I offered to take over and ran it for the next year. And bam! What a difference it made.
Being the hub of a creative community filled with my target market meant that people knew who I was and were able to recommend me. In fact, every single one of my clients came through either word of mouth or my networking activities .
Over the last few years I have expanded into building online communities as well, and as a result have been able to recreate this effect on a much larger scale, enabling me to work with, and be connected to, people all over the world.
And now, I want to help you do the same.
My mission is to help you promote your business by making a valuable contribution to your community, by lifting up the people around you, and by working together to make your corner of the world better for everyone.
If this sounds like your cup of tea then let’s talk.
How we sell matters…
I am proud to have taken The Ethical Move pledge to market my business with integrity.
The Ethical Move is a campaign to create a new standard of marketing based on trust and honesty.