If you want to grow your business, increase your visibility and make more money, then you need to be building a community around your business. I can show you how.
I’m Eli Trier and I believe that fostering authentic, human connections with like-minded people is the fastest, easiest and most heart-centred way for you to build your business.
Especially for those of us (me included) who are introverted, highly sensitive, and completely turned off by the super slick, shiny, sleazy marketing models we are bombarded with every day. So if tripwires, targets, and bots make you feel a bit queasy, then rest assured you’re in the right place. There is another way.
Is this you?
You are a passionate, creative business owner who is driven by more than just profit. You started your own business because you wanted to do things differently. You have a mission, and you want to make a difference in the world. You might be a solopreneur, or you might have a small team of helpers, but you are committed to running your business in a way that feels right to you and is aligned with your core values. You care deeply about your clients and your work, and you want to be seen as a force for good in your industry.
You are sick to death of sleazy sales tactics, and whilst you want to market your business effectively, you also want to do it in an authentic, ethical way. You’re finding it harder and harder to get traction with your social media marketing and are frustrated by the constant algorithm changes which make it more difficult for you to get your content seen. You want to make an impact in your community, but something holds you back – you don’t have enough time, or perhaps you’re an introvert, or perhaps you just can’t decide which idea to choose. If this sounds like you, I can help.
I first discovered the power of building a business community in 2009, when I left my corporate marketing job to strike out on my own.
I had just moved to a new city where I knew absolutely no one, and I had no website or online presence. I didn’t even have a solid business idea. Pretty daunting, eh?
My strategy was to attend every single event I could find. I trawled the internet for opportunities to meet people and left the house every single day to attend networking events, meet ups, talks, co-working opportunities, business related events, arts related events - anything I could find where I could meet people who might be interested in working with me. I also spent countless hours following up with the people I’d met via email, or on Twitter, and inviting people who looked interesting out for coffee.
It worked like a dream. Within three months I had my first clients, and within five months I had a profitable business. My approach was so successful that I was contacted by the author of The Financial Times Guide To Business Networking, and ended up being quoted in the book.
Fast forward a few years and you’ll find me working as an illustrator and creativity coach. After a random conversation with a fellow artist friend about how neither if us felt like a ‘Real Artist’, I decided to put together what would become my first online community project, Demystifying The Artist.
I never intended it to be a marketing tool, I just wanted to find out how other working artists felt about this topic, and to reassure all of us that a) we were not alone, and b) of course we were Real Artists.
Imagine my surprise when over 700 people signed up to receive the daily emails! And a further 300 joined the Facebook group and commented daily with amazing insight and depth. To put this into context, my mailing list before the project was around 250 people, and I didn’t have a Facebook group at all – I just set one up for the project.
Not only were the numbers impressive, but it was the most fun thing I have ever done for my business. It felt nourishing on a soul-deep level, and made me fall in love with humanity a hundred times a day. And, just when I thought it couldn’t get any better, the people I had attracted were exactly the sort of people that I wanted as my clients. Whaaat?
Those projects have done wonders for my business. Being the hub of a creative community filled with my dream clients meant that people knew who I was, trusted me, and felt confident enough in me that they were able to work with me and recommend me. In fact, I’m still getting clients today (for a completely different business) from people who found me through those projects.
These days, it is an absolute joy to be able to help other micro-business owners recreate my results in their own businesses.
This is the work I was born to do.
My mission is to help you promote your business by making a valuable contribution to your community, by lifting up the people around you, and by working together to make your corner of the world better for everyone.
If this sounds like your cup of tea then let’s talk.
How we sell matters…
I am proud to have taken The Ethical Move pledge to market my business with integrity.
The Ethical Move is a campaign to create a new standard of marketing based on trust and honesty.